IMPORTANCE OF INFLUENCER MARKETING
Hello from Mr. Vijay Wankhede!
Mr. Vijay Wankhede- an entrepreneur, business consultant, writer, speaker, motivator, psychologist and investor has come again this time with the concept of Influencer Marketing. Continue reading the blog and know about the importance of Influencer Marketing.
The 2020 global lockdowns were a major stimulating factor for online commerce. TikTok, Instagram and Facebook has become mainstream; podcasts stick to our everyday life. Wherever possible, customers stay away from advertising. We’ve been in a new stage of democratic media consumption where customers select what they listen to and who they trust.
This makes the digital marketplace become crowded. With the growth of the attention economy, we witness a brand new form of exchange where brands find and acquire customer attention by creating interesting and appealing content.
Influencers are your content production. They generate native advertisements that tend to resonate well with customers, which can boost your advertising performance and increase overall conversion. Then analysts can then find out the best performing influencer content and generate paid ads to run to a specific target audience. As influencer content is considered more authentic, this usually brings in better engagement and conversion rates.
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