State of Influencer Marketing Post COVID

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State of Influencer Marketing Post COVID

Hello from Mr. Vijay Wankhede!

Mr. Vijay Wankhede- an entrepreneur, business consultant, writer, speaker, motivator, psychologist and investor has come again this time with the topic- State of Influencer Marketing Post COVID. Continue reading the blog.

Over the last few years, it has become somewhat difficult for brands to get attention on the internet. But before you jump to any conclusions, we need you to hold your horses. Since a lot of things are going on simultaneously on the internet – not to forget the fact that millennials and Gen Z have an attention span of that of a Goldfish, brands really have to struggle to get noticed!

Meanwhile, customers have become skeptical, as they easily get influenced by social media influencers who have a foothold in the industry. Brands, on the other hand, have begun to realize the importance of influencer marketing to innovate their strategies lately.

Not only are companies investing a lot of time and money into scaling their marketing operations, but given the overall importance of influencer marketing, the concept needs to be explored to get an idea of what you need to do as a startup business owner.

In a post-Covid world, here are a few ways that helped influencer marketing experts to propel brands, businesses, and different companies. These reasons are exactly why the importance of influencer marketing has gained so much leverage over the last two years.

1. Live Streaming to Continue and Generate High Engagement

2. Consumers Are Smarter Than We Think!

3. E-Commerce Become More of a Social Commerce Thing During the Lockdown

4. As a Business Owner, It Is Much Better to Collaborate with Micro-Influencers


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