what is Branding in Business by Vijay Wankhede

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what is Branding in Business by Vijay Wankhede

Hello from Mr. Vijay Wankhede!

Mr. Vijay Wankhede- an entrepreneur, business consultant, writer, speaker, motivator, psychologist and investor has come again this time with the topic- BRANDING. Continue reading the blog and know what is Branding in Business.

 

What is Branding in Marketing?

Branding is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base.

In a recent survey, 87% of consumers said consistent branding across all online and traditional platforms was important.

This means that customers expect that your tone of voice is the same over email, your website, customer service, and every other touchpoint in your business. If you rebrand, you need to change your logo, and styling everywhere both online and offline. Make sure you create a consistent brand so that your customers revel in your omni-channel presence. 

 

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