What is Customer Engagement
Hello from Mr. Vijay Wankhede!
Mr. Vijay Wankhede- an entrepreneur, business consultant, writer, speaker and investor has come again this time with the concept of Customer Engagement. Read the blog understand the concept of Customer engagement.
What is Customer Engagement?
Customer Engagement is the emotional connection between a customer and a brand. Highly engaged customers buy more, promote more, and demonstrate more loyalty. Providing a high-quality customer experience is an important component in your customer engagement strategy. It is the ongoing interactions between company and customer, offered by the company, chosen by the customer. Driving customer engagement doesn’t necessarily have to focus completely on more sales and purchases. Simple actions like customers following your brand on social or sharing your store with friends on Facebook can also go a long way in keeping them engaged over time.
The goal of customer engagement is to offer customers something of value beyond your products and services. High-quality products initially attract customers; relevant content is what keeps them around. Marketers do this through a strategy known as customer engagement marketing.
Now that you understand the basics of customer engagement, how to use customer engagement marketing in your campaigns try using it for your business and take your Business to new heights.
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